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About us

From family business to the engine behind retail operations.

From family business to the engine behind retail operations.

Worldpack started as a family business with a simple belief: if you take responsibility and do what others won’t, customers will remember you. More than 30 years later, that belief still defines how we work. Today, we support some of the world’s leading retail brands, quietly powering the operations behind their stores. Still hands-on. Still personal. Still driven by Service With Guts.

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Our values:

1 step
Take control
Be Better
Work as a team
Be enthusiastic

What drives us, every day.

Our values aren’t posters on a wall. They show up in how we work, how we decide, and how we support our customers.

Be 1 Step Ahead

Retail never stands still. Neither do we. We anticipate what’s coming and prepare before it becomes urgent.

Take Control

We don’t wait, we act. We own challenges from start to finish and step in when it matters most.

Be Better

Good is never good enough. We constantly look for smarter, better ways to support our customers and our teams.

Work as a Team

Across departments, stores, and partnerships. We move together, not in silos.

Be Enthusiastic

We believe enthusiasm matters. It creates momentum, trust, and better outcomes.

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Built on doing the work, not talking about it.

Worldpack began in Eindhoven in 1990, importing plastic and paper bags for local wholesalers. No big plans. Just a strong work ethic, short lines of communication, and a willingness to go the extra mile. That early mindset shaped everything that followed. Growth didn’t come from ambition alone, but from earning trust, solving problems, and showing up when it counted.

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A culture shaped by people, not processes.

Behind every solution is a team that takes pride in what they do. At Worldpack, people are trusted to make decisions, take ownership, and speak up. We work closely together, across teams and disciplines, with one shared goal: supporting our customers as if their operation were our own. It’s a culture built on openness, responsibility, and the belief that strong relationships create the best results.

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“Service with guts means we don’t wait to be asked. We stay close, think ahead, and do what’s needed to keep things running smoothly. It’s the difference between a supplier and a partner.”
Teun Bakx
General Manager

Proactive service, built into everything we do.

Service With Guts is how Worldpack shows up for customers. Not by waiting for instructions, but by staying close, thinking ahead, and taking action before small things become bigger ones. It’s proactive support. The kind that makes operations feel lighter because someone else is already paying attention.

Retail never stands still. That’s why our teams work with a can-do mindset. We communicate directly, move fast, and keep the momentum going. We look for improvements, spot risks early, and bring solutions to the table without being asked.

It’s a way of working shaped by our roots as a family business and strengthened by decades in retail operations. Practical, involved, and proud. Because real service isn’t reactive. It’s the confidence that someone has your back, every day.

SWG

Strong roots, backed by global strength.

Worldpack is part of Bunzl, a global distribution group with deep expertise in retail and operational supplies. This partnership gives us stability, scale, and access to knowledge worldwide. At the same time, we remain very much ourselves. Our own team, our own culture, and our own way of working. The best of both worlds: local ownership with global backing.

Worldpack x Bunzl
bunzl-wit-kader
Robin Noordermeer
HR Manager

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