Retail Essentials
Everything your store teams need, all in one place.
From store essentials to cleaning supplies and safety items, we make sure your teams always have what they need to keep stores running smoothly. One partner, one delivery, and the stock reliability your operation can count on.
The essentials that keep your stores running every day.
Retail essentials are the products your store teams rely on for every shift. Cleaning supplies, safety items, store basics, tools, and other everyday materials that keep operations moving. They’re GNFR — Goods Not For Resale — and without them, stores feel the impact immediately.
Many retailers manage these essentials across multiple suppliers and deliveries, which creates extra admin, inconsistent stock levels, and unnecessary costs. When GNFR is organised, reliable, and always available, your stores become faster, easier, and cheaper to run.
Some of our categories:
All your essentials ordered from one central system.
Your teams use our Brandstore portal to order all store essentials from one place. No separate suppliers, no guessing, no chasing deliveries.
Each store sees its approved assortment with clear budgets and permissions. It’s simple for store teams and gives operations full control.
Strong sourcing power backed by Bunzl.
As part of Bunzl, we benefit from a global purchasing network and our own purchasing office in Shanghai. That puts us close to the source of many GNFR products and gives us the scale to offer sharp prices and a broad, reliable assortment of retail essentials.
Suppliers in the Bunzl network are audited against strict international standards, including quality, sustainability, and ethics. This way you get the operational basics your stores depend on, backed by a partner who owns the supply chain from sourcing to delivery.
Insight into usage, spend, and store patterns.
With Power BI dashboards, you get real insight into what stores use, how often they order, and where you can optimise spend. This helps reduce waste, control budgets, and keep every location running efficiently.
Data turns GNFR into a performance opportunity instead of an operational risk.
Worldpack Originals: better basics built to perform.
Worldpack Originals is our own line of retail essentials. The products every store uses. The ones that are always on repeat. We built this range because the basics shouldn’t be average. They should be reliable, consistent, and better for people and the planet.
Every Worldpack Originals item is selected and developed around three standards. High quality, competitive pricing, and more sustainable choices wherever possible. That can mean stronger specifications, smarter packaging, or solutions like phenol-free till paper. Small details, big impact, day after day on the store floor.
"Retailers move fast, so we make sure the essentials never slow them down. That’s what service with guts means to us. Taking the worries out of your operation so your teams can stay focused on customers."Jos Bergen
Managing Director
Built on people. Powered by service.
From the start, we’ve believed that real partnership means taking worries away from retailers, not adding to them. That belief shaped us as a family business and still drives us today. We stay close to your stores, respond fast, and handle the essentials with the care and commitment we’ve had for more than 30 years.
For us, Service with Guts is about showing up, staying involved, being proactive, and keeping your stores running confidently every day.
Sales Coordinator