Every store depends on essentials that customers never notice but rely on every day. Bags, boxes, labels, cleaning supplies, tools, safety items, fixtures, and POS materials. These products are GNFR — Goods Not For Resale — and they are critical for keeping your stores running.

The challenge? GNFR is usually spread across multiple suppliers, deliveries, and internal teams. That creates more admin, more complexity, and more risk of stockouts. It also leads to inconsistent budgets and a lack of visibility into what stores actually need.

GNFR may sit in the background, but it has a massive impact on the performance of your stores and the pressure on your teams.

Retail operations are complex enough. GNFR shouldn’t make them harder.

From unbranded essentials to fully custom designs, we help retailers create packaging that fits every store experience. Backed by our in-house design studio and strong global sourcing, you get consistent quality, sustainable alternatives, and packaging that supports both your brand and your operations.

As part of Bunzl, we tap into one of the world’s strongest purchasing networks. That gives us access to competitive pricing, a broad and reliable assortment of GNFR products, and the scale to keep your stores supplied without interruption.

We work closely with our dedicated purchasing office in Shanghai, staying close to the source so you benefit from consistent quality, secure supply, and fast response to market changes. All suppliers in the Bunzl network are audited against strict standards for quality, sustainability, and ethics.

With Bunzl behind us, you get operational stability your stores can count on. From sourcing to delivery, everything is handled with the same structure and control that keeps retail operations running smoothly.