Assortment opimisation
Assortment optimisation that reduces cost and complexity.
GNFR assortments grow over time. New items get added, old ones stay, and suddenly the basics become complex and expensive. We help retailers optimise their GNFR assortment to improve performance across cost, quality, and sustainability. The result is a cleaner selection, better standards, and fewer unnecessary products across your store network.
Make your GNFR assortment work for your operation.
A strong GNFR assortment is not about having more options. It’s about having the right ones. When assortments become too broad, costs increase, ordering becomes inconsistent, and stores start using different products for the same task. That creates unnecessary waste, hidden spend, and operational friction.
We help retailers simplify and optimise their assortment across categories, store types, and countries. By analysing usage and performance, we identify where standardisation creates savings, where specifications can be improved, and where more sustainable alternatives can replace what’s currently used. The result is an assortment that is easier to manage, more consistent in-store, and stronger on both cost and sustainability.

- Reduced SKU complexity and unnecessary variety
- Lower total cost through smarter specifications and standardisation
- Sustainable alternatives introduced without compromising usability
Customer Experience Manager